27-29 APRIL 2017 MINSK, BELARUS
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9TH INTERNATIONAL ADVERTISING

AND MARKETING FESTIVAL
CREATIVITY WINS

News

15 March 2017

REGULATION ON JURY WORK OF IX WHITE SQUARE FESTIVAL

THE REGULATION ON JURY WORK

OF IX INTERNATIONAL MARKETING AND ADVERTISING FESTIVAL

WHITE SQUARE 

 

 

  1. 1.    General positions

 

1.1.        All entries of the Festival are evaluated by five major jury categories which judge five contests:  

 

Creative jury seats on April 27 and judges CREATIVITY contest: nominations film, press, radio, outdoor, integrated campaigns;

Branding jury seats on April 27 and judges BRANDING contest: nominations brand & corporate identity, label/packaging;

Marketing jury seats on April 26 and judges MARKETING contest: nominations promo & activations, PR, direct, media projects, marketing effectiveness, innovations; 

Digital jury seats on April 27 and judges DIGITAL contest: nominations digital, mobile;    

Social advertising jury seats on April 27 and judges SOCIAL ADVERTISING contest.

 

1.2.        Grand Prix of the festival is chosen by Grand Jury consisting of two representatives of each jury category, except for Social advertising. Grand Jury session will be held on April 28.   

 

  1. 2.    Organization of jury work

 

2.1.        The categories of jury are formed by the Directorate of the Festival. For each of the formed categories the Directorate assigns the Chairmen leading the work of their jury members. All jury members must follow the rules in accordance with present Regulation on jury work. All jury members must sign the protocol (evaluation list) in the end of the judging session.

 

2.2.        The Chairman of the jury checks and signs final protocol of the session binding  it with signature and together with protocols of all remaining jury members passes it to the representative of the Directorate (coordinator of jury work) at the moment when the judging finishes. 

 

  1. 3.    Voting and evaluation rules

 

3.1.        The main criteria of evaluation of entries are originality, novelty of the idea and quality of its implementation. In Marketing contest the effectiveness of projects should also be taken into consideration.

 

3.2.        In each contest the finalists (short lists) are chosen by common voting of all jury members. The amount of entries included into the short list must make up from 10% to 20% of total number of entries submitted into particular nomination. Short lists are published on the website during the Festival before the Awards ceremony is held. All entries which get into short lists are awarded with diplomas of the Festival.

 

3.3.        From the number of entries included into short list of each nomination jury selects first, second and third places. In accordance with jury’s decision there might be several first, second, third places awarded. First place entry is awarded with the statuette and diploma of the winner; second and third place entries – with diplomas of the Festival.

 

3.4.        The judging of Marketing contest includes pre-selection procedure. Jury members not later than in 7 days before the start of offline judging session are provided with access to the originals of entries. In accordance with outlined in protocols criteria each jury member must evaluate the entries according to 10 points scale. Juries must look through the entries during 5 days after getting the originals and send their protocols by 15 pm on April 21. Based on the average level of evaluation points the entries estimated at the level that is 10% less than the average level will be excluded from further participation in the contest.

 

3.5.        Each jury category except for Social Advertising nominates 1 or 2 entries for Grand Prix from awarded first prizes. Grand Jury must choose one or two Grand Prix of the festival.

 

3.6.        Jury members can’t vote for the entries in creation of which they were taking part. Their votes are not considered in calculation of average points of such entries.

 

3.7.        In case of discovered mismatch between the entry and applied contest nomination the jury can recommend the Directorate of the Festival to shift this entry into another nomination. Decision about the shift of the entry is taken by the Directorate of the Festival without preliminary agreement with the participant.

 

3.8.        In cases when the opinions of jury members are divided into equal number of votes the Chairman of the jury has the right of final decision. 

 

3.9.        If the member of international jury is not able to participate in judging session, by reached agreement with the Directorate of the Festival it’s possible to distantly submit his/her protocol containing personal signature by the time the judging session ends. Chairman of the jury must accept such protocol and take into consideration while calculating final results. If such protocol has not been provided the member of jury is automatically losing his voting influence.

 

3.10.      In case if more than 25% of jury members are missing at jury session due to different reasons, the Directorate of the Festival can fill the gaps with jury members from other jury categories of the festival. If it happens so, schedule of work and regulations might be changed.

 

3.11.      Jury can inquire from the Directorate of the Festival the documents proving the fact that the entries have been accepted by client. Directorate must inquire necessary documents from the contestants. Jury members are to evaluate this entry. Until the Awards Ceremony the contestant must provide the documents proving their entry acceptance by the client. In case of non-provision of such document the jury may initiate the withdraw of the entry from participation in the Festival  having approved this fact with the Directorate of the Festival. Responsibility for reliability of provided documents bears the agency-contestant.

 

3.12.      The entries eligible to be submitted to IX White Square festival must be created and implemented in advertising projects during the period since January 1, 2016 till April 14, 2017, except for the entries that participated in White Square festival. Into Marketing Effectiveness nominations there can be entries submitted that were created in 2015 and demonstrated results in 2015-2016.

 

3.13.      When judging the series of entries jury can award with short-list or prize the whole series as well as some single entries from the series by their own decision. When counting the rating of the festival, just one, the highest award from all the series can be calculated, according to the points mentioned in p.4.1.

 

 

  1. 4.    Additional positions

 

4.1.        Among all the participating agencies “Creative agency of the Festival” is awarded. “Creative agency of the Festival” is the agency which gained the highest number of points based on the results of jury work. Creative agency of the Festival award is granted in accordance with rating points calculated in the following way:

 

Short list – 1 point.

Third place – 3 points.

Second place – 6 points.  

First place – 9 points.   

Grand Prix – 12 points. 

                                                          

4.2.        In accordance with personal criteria of jury members or suggested by Partners and the Directorate of the Festival, participants can be granted with special prize for their entry. Special prize of the Festival equals short list award while calculating the points in these contests (1 point).         

  

4.3.        Next to major jury categories there is special Mass Media Jury category, which, alternatively to Creative Jury, evaluates the entries in contest nominations Press and Film, awarding just three awards, which are considered as first prizes in calculation of points in the rating of the agencies of the festival.    

 

4.4.        Information about the winners of the Festival remains closed until Awards ceremony. Jury members must not disseminate information about the finalists and winners of the Festival until the moment of official announcement of the results. In case of such information disclosure, and as well for the actions affecting timing and working process of the Festival, jury member can be disqualified by the Directorate of the Festival. Short lists when these are formed are getting available on the Festival’s website. Information about the winners which have taken the first, second, third places is announced at Awards ceremony.

 

4.5.        Information about the winners of the festival is published on the website of the Festival and professional Internet-resources of the CIS and Europe after Awards ceremony is held. 

 

 

Minsk, March 2017