News

16 March 2017

WE CONTINUE THE SERIES OF INTERVIEWS WITH JURY MEMBERS AND SPEAKERS OF THE FESTIVAL!

IX White Square will be held in Minsk less than in 2 months and we go on introducing jury members and headliners of the festival!

Please welcome! Andrey Gubaydullin, Executive Creative Director, Co-owner of Voskhod Creative Agency, since 2007 being in TOP 10 creative agencies of Russia and for 5 time having been awarded as “Creative Agency of the Year” in Russia, holder of more than 400 awards at international festivals including Cannes Lions, D&AD, Clio Awards, The One Show, Eurobest and many others, member of Creative jury.

 

What ideas appear on your mind when you hear about Belarus?

Cleanest streets, beautiful girls, partisans, bisons, potatoes.

What is creativity for you and why does creativitywin?

Capability to pack client’s message in an attractive way. Beauty always saves and wins.

How to develop creativity and what you get inspiration from?

Brain is a muscle that can be trained. Do maximum training and inspiration will come.

Why do ad festivals exist? What are they for?

To see the benchmarks of the quality of ideas and their realisation. To meet people with similar point of view and to make sure that there are lots of them.

What would you like to wish the participants?

If you are participating you are already on the halfway to victory. Choose the categories and prepare the cases carefully.

 

Reminding that the call for entries is open on adfest.by. There are 5 contests – creative, branding, digital, marketing, social advertising – that will be evaluated by 5 international jury categories. Deadline – April 7. Detailed information is provided on adfest.by or via konkurs@adfest.by.